Instacart Expansion Reaches 90% of Canadian Households

Instacart is expanding across Quebec and adding several major retailers to its platform, increasing its reach to 90% of households in Canada.

The platform can now offer same-day delivery to nearly all Canadian households, plus access to H&M, Pharmaprix, Sephora Canada and Staples Canada––known as Bureau en Gros in Quebec. The launch in French-speaking Quebec is the first time Instacart has offered its services in another language. Its reach in Canada now covers more than 40 retailers and 2,400 stores, including launch partners Costco, Les Aliments M&M and Walmart.

The expansion comes as Instacart has seen huge growth since the start of the COVID-19 pandemic as consumers globally turned to online options for their groceries and more.

Instacart is also planning to bring on 10,000 full-service shoppers across Canada. To access Instacart in French, customers must have the preferred language on their web browser or phone set to French Canada. In addition to the Instacart marketplace mobile app and website, Quebecers can access Instacart delivery via Staples Canada, Costco and Les Aliments M&M's web and mobile platforms, Instacart stated.