Instacart Seeks Fees from CPGs

Press enter to search
Close search
Open Menu

Instacart Seeks Fees from CPGs

03/14/2016

The delivery service is working with several major CPG companies, including PepsiCo, Unilever and Nestlé, to provide discounts and delivery fees to cover its costs. Instacart charges a delivery fee of $5.99, but that’s not enough to make the company profitable. It had previously marked up some products, but that led to a customer backlash.
RL’s take: When it comes to e-commerce, one of the ongoing challenges is that consumers tend to want everything for free. Spreading the cost to CPG manufacturers is a good idea, assuming that the mechanics of payment can be worked out.

RELATED TOPICS