It's Judy Time at Walgreens
Walgreens is leveraging the wave of social media-driven beauty influencers reshaping the estimated $62 billion U.S. beauty industry.
The drug chain is teaming up with beauty enthusiast and YouTube influencer Judy Travis to create a signature cosmetic bag line. Known for her popular YouTube channel, “ItsJudyTime,” Travis is extending her personal brand to a new line of six cosmetic bags available at Walgreens, retailing from $12.99 to $29.99.
“This is a project we’ve been working on for over a year now and I’m excited to see the collection available at Walgreens,” said Travis. “Some of the designs are inspired by my Filipino roots, incorporating the smooth bamboo and the national flower, the Sampaguita (aka white jasmine). The other designs are timeless with a hint of my favorite metal, gold! I hope you enjoy this collection as much as I enjoyed designing them!”
Travis tapped into her signature taste while designing the cosmetic bags, featuring spring colors such as navy and pink, and classic floral and marble patterns, among others.
“We’re excited to collaborate with Judy,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens. “Between her loyal fan base and classic style, we are thrilled to carry these exclusive designs at Walgreens and this collaboration is just another example of how Walgreens continues to deliver new and exciting brands to give our beauty customers more reasons to shop our store.”
The six cosmetic bags will be available in select stores beginning at the end of February and can be purchased at www.walgreens.com.
Walgreens beauty offers products such as makeup, skin care, fragrances, hair care, professional hair tools, nail and more.
The company also offers Beauty Enthusiast, a beauty club within its Balance Rewards loyalty program, which provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits. Signup is free, and Beauty Enthusiast members receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases.
Beauty Enthusiast members have opportunities to receive free samples and get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year.