According to J. Crew’s website, consumers can pick up a “clean out” kit from a J. Crew store or print out a label from ThredUp to send in unwanted clothes. The clothes don’t have to be J. Crew branded, the retailer says. Clothing is evaluated by ThredUp and listed for sale. Anything that sells within 30 days earns a consumer credit to purchase items from J. Crew. If items don’t sell, they’re recycled.
"Resale is still quite small for us, but ultimately the goal is to grow a circular business where you can extend the life of a product and it's profitable and it does really well," Hershfield said at Retail’s Big Show, according to Reuters.
The move comes as sustainability and circular fashion continue to become more important to both consumers and retailers, especially as retailers look to court purpose-driven customers. According to Statista, the recommerce market in the U.S. was estimated at more than $160 billion in 2021, up from $140 billion the year before. The market is expected to near $245 billion by 2025.