Jiffy Trip first opened to customers more than five decades ago in 1972. It’s a family business: The company is helmed by President Kyle Williams, who is the son of co-founder K.V. Williams. Alex Williams — Kyle Williams’ son — became chief operating officer in 2017. The c-store has more than two dozen locations, with all but the latest in Oklahoma.
Williams told the Herald-Leader that Jiffy Trip stores offer customers choices — there are more than 1,000 drink choices at its convenience stores, for example. The new Jiffy Trip store also has the c-store’s restaurant concept, JT’s Restaurant. The restaurant has a focus on comfort food items, including chicken fried steak, big country breakfast, catfish, extra large pizza slices and house-made salads. The restaurant offers other items, including burgers, and it has an omelet station, according to Jiffy Trip.
“In the new age of convenience, many retailers and brands are leaning into creating an experience for consumers,” said Elizabeth Lafontaine, chief analyst for Retail Leader Pro. “Retailers may take a different approach, but investing in prepared foods, full-service options and branding are all ways that c-stores have engaged consumers and built followings.”