JLO Beauty Launches First Live Shopping Event
"No one creates more compelling content than Conde Nast, and TalkShopLive is thrilled to be part of Vogue's first-ever shoppable ‘Beauty Secrets’ episode with Jennifer Lopez," said TalkShopLive co-founder and CEO Bryan Moore. "TalkShopLive is committed to connecting the retail landscape through engaging content via our embeddable player and point-of-sale which serves as the ultimate live commerce solution for brands, publishers, creators and consumers."
As live commerce continues to emerge as a noteworthy retail trend across sectors, TalkShopLive says it leverages shoppable livestreams by attracting celebrities, publishers and brands who seek the platform for its frictionless buying experience and proprietary, multi-embed point-of-sale technology, which allows video content to remain shoppable wherever the content is shared, per TalkShopLive’s release.
The platform enables sellers to showcase their products via live shows, displaying product details and chat in real-time with customers. The full-service platform and iOS app allows buyers to access unlimited channels and live product shows.
Stars and brands that have launched their own TalkShopLive channels include Best Buy, Fred Segal, Walmart, Mattel, Vogue, Allure, GQ, Bon Appetit, Buzzfeed, Paul McCartney, Garth Brooks, Dolly Parton, Alicia Keys, Kevin Jonas, Jamie Foxx, Drew Barrymore, Julie Andrews, Meghan Trainor and Tim Tebow.