Kantar merges 4 brands into consulting group
Kantar is officially streamlining its consulting services under a single entity, Kantar Consulting.
Kantar Consulting aims to be a specialist sales and marketing consultancy designed to "switch on growth" for brand owners and retailers.
The new group is the result of the merger of four founding brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail.
Launching with over 1,000 analysts, thought leaders, software developers and expert consultants, Kantar Consulting’s market leading assets include PoweRanking, RetaiI IQ, RichMix, XTEL, VR Infinity, GrowthFinder, Global Monitor, and the ‘Marketing, Insights and Purpose 2020’ series. At launch the client base includes major multinationals including Unilever, Pepsi, Tata, Bayer, Amazon, Walmart and major regional clients such as JBS, Pladis, Alibaba and RBS.
“We live in a new era of consumption," said Phil Smiley, CEO, Kantar Consulting. "Growth can no longer be assumed, yet there are more, not fewer, opportunities to build breakout brands and new lines of business. Future growth exists, but beyond the comfort zone of most organisations; it is more granular, less siloed and more opportunistic. We will rewrite the rules of demand and the conventions of marketing and sales. Our Whole Demand philosophy will help clients go beyond strategy to generate and convert demand and create long-lasting, sustainable growth.”