Kellogg, Amazon make feeding people easy

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Kellogg, Amazon make feeding people easy

By Louisa Hallett - 10/15/2018
Kellogg hopes to engage an even broader giving audience for this year's World Food day through its first digital food drive.

As world hunger and sustainability complications weigh down on society, Kellogg has innovated a futuristic strategy to make it easy to feed those in need.

The company announced a new campaign that will make it easier for people to fight hunger by donating 10 foods hungry families request to Feeding America food banks across the U.S.

"We don't always receive enough of the critical food items people need to put well-balanced meals on the table for themselves and their families," said Matt Knott, Feeding America President. "Protein, grains and produce are among the items most needed, but not always what is donated. Feeding America and our network of member food banks work tirelessly to help people access the nutritious food they need to thrive and through our partnership with Kellogg – and their new campaign on Amazon – we can provide more nutrient-rich food to children and families in need."

Related: Walmart commits $3M to fight hunger

Beginning on World Food Day, Oct. 16, and running through Giving Tuesday, on Nov. 27, people can easily "click, ship and donate" these non-perishable grocery items to a Feeding America location using a special donation page.

Throughout Kellogg's campaign people can donate any of the following most-needed items to a participating Feeding America food bank location:

  • Canned proteins (tuna, chicken, beef, turkey)

  • Canned or boxed meals (soups, stews, ravioli, mac & cheese)

  • Canned vegetables & fruit

  • Cereal (hot & cold)

  • Dried beans

  • Peanut butter and nut butters

  • Dry or canned pasta

  • Pasta sauce

  • Rice

  • Shelf stable milk

This creative program addresses the important challenges food banks face — getting food to people in need and making sure pantries receive the right foods to make the greatest impact. To further demonstrate the company's ongoing commitment to hunger relief, Kellogg has set a goal to donate 1.5 million servings of food, to food banks around the world through employee-led meal-packing events and numerous food drives.

During World Food Day 2017, the company claims to have donated more than 1.1 million servings of food, and 539 employees volunteered 1,388 hours at events supporting 38 food banks in 22 countries.

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