Kids go bananas for free fruit at ShopRite

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Kids go bananas for free fruit at ShopRite

By Gina Acosta - 01/29/2018

ShopRite is expanding a program that has proved popular with today's increasingly health-conscious consumer.

The food retailer is adding 35 more stores to its roster of locations that will offer free fruit for kids. Under the program, kids 12 and younger receive a free banana, clementine or other seasonal fruit while shopping with a parent or guardian. The fruits are located in the produce aisle, and the program is overseen by the supermarket’s team of in-store dietitians.

“We are committed to offering parents ways to provide healthier food choices for their children while shopping in our stores,” said Jeannie Colallilo, director of community relations for ShopRite of Hunterdon County. “We believe that teaching children to develop good eating habits at an early age is extremely important. We’re happy to provide our customers with an easy way to demonstrate to their children that fruit is fun and delicious.”

The free fruit program, launched in 2016, is part of ShopRite’s ongoing commitment to providing health-and-wellness offerings to its customers. ShopRite stores offer an extensive line of natural and organic products, and in most locations, provide dedicated in-store registered dietitians who can assist customers at no cost.

ShopRite is the registered trademark of Keasbey, N.J.-based Wakefern Food Corp., which is the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than 6 million customers each week.