Kohl's CEO: We are going to have a great year

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Kohl's CEO: We are going to have a great year

By Gina Acosta - 04/26/2018
Kohl's has nearly 1,200 locations today, most of which are free-standing.

Outgoing Kohl's CEO Kevin Mansell says the retailer's efforts, such as partnering with Amazon and opening smaller locations in more urban metros, are helping drive new shoppers to the retailer.

In a new interview with CNBC, Mansell said "We are much more positive as we go into [2018]. We think amplifying the role of the store is the right strategy for us."

Kohl's has nearly 1,200 locations today, most of which are free-standing. Kohl's has been working with Amazon, opening smaller stores and changing its mix of apparel inventory with a bigger emphasis on fitness brands Under Armour and Nike.

Mansell, who's been with Kohl's for more than two decades, will be succeeded next month by Michelle Gass, the retailer's current chief merchandising and customer officer. Gass notably spearheaded a unique partnership between Kohl's and Amazon, where shoppers are now able to return purchases made on Amazon.com and buy Amazon devices at select Kohl's locations.

The retailer is meanwhile preparing to open remodeled stores, bringing in sub-tenants to lease back excess space. Discount grocer Aldi will be the first to open up beside Kohl's. Mansell has told CNBC that grocery chains and gyms, like Planet Fitness, would fit well in those locations and help drive traffic to the shopping center.

"I think any well-capitalized business is a potential partner of ours, but the ones that drive traffic we'll lean into most," Mansell said Wednesday. "The most important thing is to be a headquarters for people to shop at."

Watch the CNBC interview with Mansell here.

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