Kohl's is looking to attract more holiday shoppers this year by ramping up its loyalty program.
The retailer is enhancing its holiday offering by amping up its rewards and offering special deals for loyalty program members.
“The holiday season is the time when Kohl’s really shines and stands out as the holiday destination for shoppers, and we believe we are well-positioned for the season,” said Michelle Gass, Kohl’s chief executive officer. “We know we have great gifts from top sought-after brands, the unprecedented value of Kohl’s Cash that customers will only find at Kohl’s, and a seamless omnichannel shopping experience that makes it easy to shop with us all season long.”
Kohl's will be kicking off its Black Friday sales on Thanksgiving. The department-store chain will open its doors at 5 p.m. on Thursday, Nov. 22 and stay open all night.
During Black Friday week, Kohl’s will offer $15 Kohl’s Cash for every $50 spent in stores and online at Kohls.com.
The Kohl’s Yes2You Rewards program offers members one point for every dollar they spend and a $5 reward for every 100 points. Customers can use Rewards on all of their favorite brands, with no brand exclusions.
The newer Kohl’s Rewards loyalty program, currently piloting in Austin, Texas; Buffalo, N.Y.; Indianapolis, Ind.; Minneapolis, Minn.; Phoenix, Ariz.; Raleigh, N.C.; Rochester, N.Y. and San Antonio, Texas, looks to deliver even deeper value to Kohl’s Rewards customers this holiday season with the opportunity to earn Kohl’s Cash on every purchase, every day. Additionally, Kohl’s Rewards Elite Members in pilot markets will receive early access to 90 Black Friday deals, including 45 online-only deals that are exclusive to Elite Members when using their Kohl’s Charge.
Tech-wise, Kohl's will also feature its app, which features the option to scan and store Kohl’s Cash and savings offers and easily manage and redeem Yes2You Rewards points and Kohl’s gift cards in the digital wallet for easy access at checkout.
In addition to online searching and shopping by category, customers can experience Store Tools, a store mode for the Kohl’s App providing a more customized in-store shopping experience, and Snap and Shop, which allows customers to take photos of products anywhere and find similar items at Kohl’s. Plus, offers and Kohl’s Cash are automatically added to the digital wallet waiting for customers to use.
Kohl’s is also giving customers the option to buy online and pick up their gifts in-store to provide even more convenience for the Gift Giver. Most buy online, pick up in store orders are ready in just one hour. Rolled out to all stores just in time for the holidays, a new buy online, ship to store option allows customers to shop Kohls.com and ship items to their local Kohl’s store - significantly broadening the assortment available to customers for free store pick up.
In addition to its distribution and e-commerce fulfillment centers, Kohl’s will leverage its entire store network to deliver Kohls.com orders to customers fast and efficiently with its ship from store capability. Kohl’s anticipates shipping more than 60 million units this holiday season across its stores, distribution and e-commerce fulfillment centers network.