Kohl’s Launches New Loyalty Program

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Kohl’s Launches New Loyalty Program

By Thad Rueter - 09/08/2020
Kohl’s Launches New Loyalty Program
The new Kohl’s Rewards improves upon the company’s current Yes2You Rewards loyalty program.

Kohl’s has launched a new rewards program as the retailer look toward the 2020 holiday season.

Kohl’s Rewards, which the retailer describes as its new simplified loyalty program, offers customers the chance to earn more Kohl’s Cash coupons every day, on every purchase.

Customers who enroll in Kohl’s Rewards will earn 5% Kohl’s Cash every day, no matter when or how they choose to shop, as well as personalized deals and perks throughout the year, and a special birthday gift. 

“We will maximize value for our Kohl’s customers nationwide with the launch of Kohl’s Rewards by rewarding them with more Kohl’s Cash every day,” said Greg Revelle, chief marketing officer at the Menomonee Falls, Wis.-based retailer. “Kohl’s has always been synonymous with value – and over the last decade we’ve built one of retail’s leading loyalty programs, a critical element in delivering an outstanding experience for our customers. Following a successful pilot that resonated so well with our customers, we are excited about this next evolution of loyalty at Kohl’s.” 

The new Kohl’s Rewards improves upon the company’s current Yes2You Rewards loyalty program by offering a simplified structure rooted in the company’s Kohl’s Cash. As well, the company will leverage personalization capabilities to create unique customer deals and perks, driving deeper engagement and creating the most rewarding shopping experience for customers. Furthermore, new elements, such as printing out a customer’s Kohl’s Rewards balance on the shopping receipt, digital reminders of available Kohl’s Cash coupons, and syncing Kohl’s Rewards balances across channels, are designed to make the Kohl’s Rewards experience easier and more enjoyable, according to the retailer.

Kohl’s has tested Kohl’s Rewards in 13 markets, and the program has been met with a strong customer response, the company said.

Here’s how it works:

  • You Earn It – Customers earn 5% Kohl’s Rewards on every purchase, every day. 
    Customers’ Kohl’s Rewards balances are converted and issued in $5 increments of Kohl’s Cash coupons on the first day of the following month, valid for 30 days.
  • We Track It – Kohl’s will send customers reminders when they have Kohl’s Cash to spend.
  • You Spend It – Customers will have 30 days to spend their Rewards-issued Kohl’s Cash, with no brand exclusions.

All customers, including Kohl’s Rewards members, will continue to get $10 in Kohl’s Cash for every $50 spent during all Kohl’s Cash promotional-event earning periods to spend during specific redemption periods.

The 30 million members of Kohl’s Yes2You Rewards program will automatically be transitioned into Kohl’s Rewards, and existing Yes2You Rewards points will be converted to the new Kohl’s Rewards program.