The Kroger Co. is continuing to expand access to electric vehicle (EV) charging stations. The grocery giant has tested and phased in charger installations by collaborating with providers Blink, Electrify America, EVgo, Tesla and Volta to bring hundreds of stations to its stores in select markets across the U.S.
"Increasing our customers' access to EV charging stations at convenient Kroger locations supports our collective transition to a lower-carbon economy," said Yael Cosset, senior vice president and chief information officer for Kroger, in a news release. "We are leveraging technology and innovation to reduce our greenhouse gas emissions and are offering customers easy ways to live a more sustainable lifestyle."
More than 350 chargers have been implemented in Arizona, California, Colorado, Georgia, Indiana, Nevada, Oregon, Texas, Utah and Wyoming, with several more chargers expected to be installed by the end of the year. Future locations include Ohio, Illinois, Kentucky, Michigan, Tennessee and Virginia.
Charging options range in versatility, allowing compatibility among most vehicles, including many direct current (DC) fast chargers, according to the release. Charging times can vary from as few as 10 minutes, with most sessions averaging around 30 minutes per vehicle.
An increasing number of retailers are offering or plan to offer EV charging stations as more consumers shift toward to electric vehicles and more sustainable modes of transportation. This creates more digital-out-of-home (DOOH) advertising opportunities via large-format digital displays on station screens.