Kroger expands Instacart relationship

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Kroger expands Instacart relationship

By Louisa Hallett - 08/30/2018
The two companies expand their partnership for national distribution.

Kroger and Instacart announced a national partnership expansion bringing the signature same-day delivery experience to 75 additional Kroger Family of Stores markets throughout the United States by late October.

The expansion will grow Kroger and Instacart’s nationwide footprint by 50 percent, making the delivery service available through more than 1,600 stores.  

Kroger customers  – starting today with Atlanta, Augusta, Knoxville, Little Rock, Memphis, Nashville, and other cities – can fill their online carts and have everyday essentials and fresh groceries delivered in as little as two hours. Today’s news builds upon the existing partnership Kroger and Instacart jointly announced in the fall of 2017 and expanded this past March. The latest growth is a strategic step as both companies work together to offer same-day grocery delivery and a seamless digital experience to more households every day.

“We are redefining the customer experience through Restock Kroger by rapidly accelerating our customer coverage area for seamless shopping, giving our shoppers the choice of stores, delivery, curbside pickup or ship to your door,” said Matt Thompson, Kroger’s Digital Vice President of ClickList. “We value our Instacart partnership, and the expansion is just one more way Kroger is offering millions of our customers across America the fresh food and groceries they want, when they want them.”

According to Kroger, customers can shop for the same-day experience at delivery.kroger.com or their local store’s website. After signing into their digital account and entering a zip code, customers can shop the digital store for Our Brands, national products, fresh produce, meat and seafood, deli meats and cheeses, natural and organic foods including Simple Truth, craft and artisan groceries, and hot foods including rotisserie chickens. Once a customer completes their online shopping experience, their order can be delivered in as little as two hours. Customers earn Kroger fuel rewards on every delivery purchase and can redeem their digital coupons to save even more on their groceries. Customers ordering through Kroger’s website receive their first delivery free with no membership fee.

“Kroger and its family of stores have long offered a superior combination of quality and variety. With this coast-to-coast partnership expansion, we’re proud to now power same-day delivery to more Kroger households than ever before,” said Sarah Mastrorocco, Vice President of Business Development at Instacart. “From Atlanta to Anchorage to Albuquerque, Instacart is excited to welcome and offer additional Kroger households on-demand access to their favorite products and household staples.”