Kroger helping to 'restock' Calif. households

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Kroger helping to 'restock' Calif. households

By Gina Acosta - 11/07/2017

Kroger's Ralphs division has begun offering grocery delivery in Southern California through a partnership with Instacart.

Kroger says the pilot in Southern California supports two key drivers of the company's Restock Kroger Plan: Expand Partnerships to Create Customer Value and Redefine the Food and Grocery Customer Experience.

"Kroger's success has always depended on our ability to evolve with our customers. Offering home delivery powered by Instacart in Southern California is another way we are accelerating our digital and ecommerce efforts to create new and highly-relevant customer experiences," said Rodney McMullen, Kroger's chairman and CEO. "Restock Kroger builds on our strengths, including our incredibly convenient locations and platforms for pickup and delivery within one-to-two miles of our customers."

For the past several years, Kroger has been actively experimenting with numerous digital and ecommerce models, and applying its data and customer insights expertise through 84.51°, with a focus on delivering a differentiated and personalized experience to its customers. 

Today Kroger offers home delivery from nearly 200 store locations in partnership with service providers including Shipt, deliv, Roadie, Uber, and others. This is in addition to the company's ClickList and Harris Teeter ExpressLane locations – Kroger's personalized, order-online service – now available to customers in more than 900 stores. This service will be available in more than 1,000 locations by the end of the year. In Kroger's third quarter, reported on September 8, 2017, digital revenue was up 126%, driven by ClickList sales.

The company plans to pilot Ralphs delivery Powered by Instacart in Los Angeles, San Diego, Orange County, Pasadena, San Fernando Valley, Thousand Oaks and Beach communities by the end of November.

Kroger operates 2,793 retail food stores under a variety of local banner names in 35 states and the District of Columbia.

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