Kroger looking for more healthy suppliers
Kroger is hosting its third Natural Foods Innovation Summit as the grocer looks to better address evolving consumer preferences for healthy foods.
Due to the growing consumer demand for natural foods and holistic health, Kroger developed and hosted its first Natural Foods Innovation Summit in October of last year, in partnership with its insights subsidiary 84.51°. 84.51° uses complex data to help retail businesses develop strategies to effectively relate to their customers.
"Kroger's natural and organic category achieved $16.7 billion in sales last year, including $2 billion in Simple Truth sales," said Robert Clark, Kroger's senior vice president of merchandising. "It's clear today's customer wants better-for-you options and are increasingly turning to Kroger as a food authority for natural, organic, and free-from products."
Justin Gold, a health food entrepreneur and founder of Justin's, a natural and organic nut butters brand, will be speaking at the summit. More than 50 brands will participate in the expo, bringing the total to 150 different small businesses Kroger has engaged, combined across the three summit events
"Establishing and deepening partnerships with brands that are innovative, unique, and trending, is just one way we are redefining the customer experience through Restock Kroger," added Mr. Clark. "Resulting from the success of this small business engagement model, we have introduced our customers to new products exclusively from participating brands."
Kroger will celebrate the one-year launch of its Natural Foods Innovation Summit this fall at a fourth event.
Local and natural foods brands can visit Kroger.Com/WeAreLocal to learn how to join Kroger’s family of suppliers.
Kroger operates 2,793 retail food stores under a variety of local banner names in 35 states and Washington, D.C.