Kroger Rolls Out Digital Initiatives

Kroger has tapped OneView Commerce to deliver a series of digital initiatives.

In a move to meet changing shopper needs, Kroger is leveraging OneView’s headless Unified Commerce platform and capabilities to finalize the grocer’s digital orders and power e-commerce pickup and delivery experiences at more than 1,000 Kroger locations.

"Using OneView's platform, we continue to deliver an innovative associate experience," said Sriram Samu, customer technology vice president at Kroger, in a news release from OneView. "The solution helps us create a seamless associate experience through guided processes and simplified training — ultimately reducing our customer wait times."

Kroger development teams leverage OneView's unified commerce transaction engine to meet both store associates' and their customers' rapidly evolving needs across modalities, according to the release.

"We are pleased to support Kroger's phenomenal success in speeding delivery of solutions based on their strategic business transformation priorities and customers' needs," said OneView CEO Linda Palanza in the release. "Their results are a testament to our vision for unified commerce and our platform's power to enhance customer and store associate experiences while enabling retailers to retain control over the development and delivery of new brand-based interactions."