Kroger to serve in-store meal kits?

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Kroger to serve in-store meal kits?

By Louisa Hallett - 10/10/2018
The company partnered with Home Chef, a meal kit and food delivery company, to create its new in-store meal kit option.

Step aside shipping fees, Kroger has a new meal kit that families can now pick up in stores.

The company announced the launch of weekly rotating in-store meal kits at Kroger Family of Stores in select locations. The company partnered with Home Chef, a meal kit and food delivery company, to create its new in-store meal kit option.

"We are excited to introduce Home Chef's new retail meal kits to our store customers," said Robert Clark, Kroger's Senior Vice President of Merchandising. "Offering a rotating menu of recipes is one more way we are providing our customers with innovative culinary experiences and choices. The Home Chef meal kits will redefine the way customers shop for, prep, and cook their meals."

In addition, the company will roll out a limited market test of the new Home Chef Express product, a quick-cook meal kit ready to eat in about 15 minutes. Kroger and Home Chef are bringing even more variety and convenience to customers with the launch of these new in-store offerings, providing customers with an on-demand solution for tonight's dinner.

Home Chef's meal kits will first be available at select locations in Illinois (Mariano's), Kentucky, Michigan, Ohio, and Wisconsin (Pick 'n Save and Metro Market). Kroger anticipates rolling out Home Chef meal kits to additional markets in 2019. Each week, there will be four Home Chef meal kit options available in participating store locations. The same recipes will also be available to customers through homechef.com, where shoppers will find even more weekly variety.

Home Chef menu examples (Illinois, Ohio and Wisconsin):

  • Week of 10/8 - Brasserie-Style Sirloin Steak, Breaded Italian Chicken, Blue Cheese and Smoked Almond Pork Chop, Adobo Chicken Enchiladas

  • Week of 10/15 - Steak Strip Marsala Risotto, Chicken Chimichangas, Chimichurri Pork Tenderloin, Prosciutto and Sage Linguine

  • Week of 10/22 - Steak Strip Chimichangas, Teriyaki Chicken Thighs with Smoked Almonds, Maple-Glazed Pork Tenderloin, Turkey Burrito Skillet

Home Chef Express Menu (Kentucky, Michigan and Ohio):

  • Week of 10/8 to w/o 10/15 - Acapulco Steak Tacos, Mongolian Meatballs, Chicken Alfredo, Honey Butter Pork Chop

  • Week of 10/15 - Steak Stroganoff, Chicken Fajitas, Pork Spring Roll Bowl, Beef Chili

Each meal serves two and starts at $8.50 per serving.

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