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LensCrafters
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10/24/2022
RL Pro Exclusive

LensCrafters Levels Up its Stores with Digital Tech

Elizabeth Christenson
Editor, Retail Leader Pro
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Pro Tip: Retail success is no longer just about leveraging in-store and online assets for consumers, but creating a seamless experience for consumers across the brand. In-store services also become a key differentiating factor in building brand loyalty and providing that one stop for consumers.

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LensCrafters
LensCrafters newest flagship in Palo Alto

LensCrafters continues to evolve and adapt to its customers’ needs using technology as a key driver to keep the access to eye care and eyewear its top priority.

With the recent opening of LensCrafters' newest flagship in Palo Alto, California, in July, the brand is continuing its journey of making a strong impact as an innovative eyewear retailer. 

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LensCrafters Prada
Smart Shopper, shown here on the right, allows shoppers to customize their frames.

The new brick-and-mortar space — along with its other flagship stores in New York City and San Francisco — are modern and elegant, boasting an elevated store design, an expanded selection of designer eyewear (think Burberry, Dolce & Gabbana, Persol, Versace and Prada), along with cutting-edge optometric tools, the latest digital technologies and a continued emphasis on customer service.

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