Living well: How wellness and wellbeing are being redefined by younger consumers

Download a PDF version of this month's report at the bottom of the article.

Let's set the scene...

For many consumers, the retail industry offers them solutions to make their lives better. That end goal can take many forms, but often consumers’ desires to look better, function better or feel better manifest to the top. Health and wellness trends often align with growth categories within retail, and during the past decade the lines have continued to blur between health care products, wellness products, fitness products and others. Since the onset of the Covid-19 pandemic, the focus on wellbeing and wellness has lasted with consumers who wanted to ensure that their purchases and ideals aligned with one another.