Loblaw gains analytics edge with Precima

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Loblaw gains analytics edge with Precima

By Gina Acosta - 11/28/2017

Canada's leading food and pharmacy retailer expects to put its customer data to better use in 2018 following a deal with analytics provider Precima.

The deal creates a single access retail analytics portal that will capture customer, marketing and merchandising insights for the company’s grocery and pharmacy divisions. 

“Loblaw is committed to leveraging best in class analytic tools to drive our business forward,” said Jim Noteboom, Senior Vice President, Loyalty and Consumer Insights, Loblaw Companies Limited. “This new portal will provide greater access to data, enabling us to offer the product assortment and services our customers are looking for, ensuring a better shopping experience.”
 
The portal will support improved joint business planning, category strategy, promotion, assortment and customer insights for Loblaw and its supplier partners. It will allow Loblaw to further leverage customer data and analytics.
 
“We couldn’t be more pleased to further grow our working relationship with Loblaw,” said Brian Ross, President, Precima. “This new expanded portal will be a game changer for Loblaw, allowing them to fully capitalize on its rich data assets and strong customer loyalty.”