L'Oreal launches new David Beckham beauty line
David Beckham is following in his wife's footsteps by launching a new men's grooming brand with L'Oreal.
Rolling out in February, the new Beckham brand, House 99, marks the first time in years that L'Oréal has kicked off a freestanding brand from scratch. The line will comprise a collection of 13 innovative products.
In 2016, Victoria Beckham launched a highly successful beauty line with Estée Lauder.
This new David Beckham range will launch in the U.S., exclusively at Ulta, on March 4 and will be available in 19 countries.
"I'm so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It's about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house," said David Beckham.
Also this week, Revlon announced that it had signed up "Wonder Woman" star Gal Gadot as its newest brand ambassador.