Loreal shows where beauty retail is going

Loreal is teaming up with app developer Perfect Corp. for a new mobile experience that allows users to try on makeup and make purchases. 

The collaboration features an integration of Loreal products and curated looks that users can experience through true-to-life AR trials in YouCam Makeup. To educate users how to recreate these looks in real life, Loreal's Lancome experts will host a live streaming show exclusively in YouCam Makeup, creating a seamless experience from beauty discovery and try out to product demos and purchasing.

The YouCam Makeup integration includes lipsticks, mascaras, liners, and shadows, as well as complete beauty looks inspired by the brand’s French chic vision. To deliver an immersive beauty experience, YouCam Makeup and Lancôme also offer in-app product purchases for these “Je Ne Sais Quoi” looks, helping users to bring the unique styles to life. This seamless consumer shopping experience makes Lancôme beauty more accessible than ever before with any mobile device.

“We are thrilled to integrate Lancome’s top beauty products into YouCam Makeup for users to try on virtually,” says Alice Chang, CEO of Perfect Corp. “Lancome’s unique curated styles, live streaming show and seamless e-commerce integration create a completely immersive user journey that makes beauty discovery more fun, accessible, and convenient than ever before.”