Lowe's digital strategy has a new leader

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Lowe's digital strategy has a new leader

By Gina Acosta - 12/19/2017

Lowe's Companies is accelerating efforts to become a digitally-focused retailer by creating the new role of chief digital officer.

The company said Vikram Singh has been named senior vice president, chief digital officer, effective Jan. 4. The newly created role will report to Michael P. McDermott, chief customer officer, and will further accelerate Lowe's digital evolution and drive a holistic integrated strategy to make shopping more flexible, convenient and intuitive across its store, online, mobile, call center and in-home/on-site channels.

"We're making strategic investments in digital to become even faster at anticipating customer needs and providing relevant solutions leveraging technology," said McDermott. "Digital is the fabric of a fully integrated customer experience, from project inspiration to customer relationship management to how we present products and services and create engaging content. We're excited to have Vikram at the helm leading the next stage of our digital journey."

Known for creating innovative user-experiences, Singh joins Lowe's most recently from Amazon and brings extensive experience across product strategy, engineering, marketing, business development, analytics, operations and user experience design. For more than 15 years, Singh has successfully managed all facets of developing and executing e-commerce strategies, in many industries, for leading organizations including: eBay, PayPal and Fujitsu.

As chief digital officer at Lowe's, Singh will lead the company's digital efforts, delivering bold and innovative solutions across all customer touch points. Singh will focus on enhancing operational effectiveness to better facilitate fully integrated digital initiatives across core business functions, including supply chain and marketing.

Lowe's operates more than 2,370 stores.

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