The network has or will have a number of capabilities by 2022, including:
- Ad placement on high-traffic Lowes.com pages and in the Lowe's mobile app;
- Digital and social media extensions to help brands better reach their target customers;
- Sponsored home editorial content on Lowe's social channels and Lowes.com;
- Custom research and thought leadership on future shopping behaviors, trends and shifts; and
- In-depth measurement and closed-loop reporting including consultation for growth opportunities.