Lowe’s Promotes Innovation in New Product List for Consumers

Home improvement chain Lowe’s is looking to sell customers on its most innovative products with a new, curated guide.
Innovation List
The Lowe's List for Innovation includes 60 featured products

The Lowe’s List for Innovation features “the most innovative home products” at the retailer, with the initial roster featuring 60 products that cover paint to cleaning supplies, tools, storage and organization and more. The list is made up of products handpicked by in-house expert “tastemakers,” the retailer said, and will help customers “future proof” their homes by cutting through the roughly 2 million products the retailer offers overall.

The list comes as Lowe’s is pushing for new ways to reach its customers. The retailer recently introduced a new store format with more in-store space dedicated to serving its Pro customer base, including a tailored shopping experience. The Pro upgrades include an area with  the most popular products, a dedicated Pro staff, phone charging stations and parking lot zones just for Pros. 

Both the innovation list and the Pro upgrades reflect Lowe’s interest in creating a more personalized--and curated--shopping experience.

“With more than 100 years of experience in home improvement, Lowe’s knows what true innovation looks like, and we can tell you that it’s more than just gadgets,” said Bill Boltz, Lowe’s executive vice president of merchandising. “Our team is focused on making it easier than ever for customers to find the best of the best. The products they'll find on The Lowe’s List for Innovation have been put through the paces by our expert merchant teams to ensure they meet customers' needs, enabling them to spend less time researching and more time realizing their home's full potential." 


Lowe’s, which has more than 2,200 stores and reported $90 billion in revenue last year, saw huge growth during the Covid-19 pandemic. With more Americans stuck at home due to the virus, home improvement projects skyrocketed, with comparable U.S. sales rising 28.6% during the fourth quarter of 2020 compared to the previous year.