LuckyVitamin looks to grow with philanthropy

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LuckyVitamin looks to grow with philanthropy

By Louisa Hallett - 08/17/2018
Fast-growing online retailer LuckyVitamin is leveraging consumer interest in health and wellness with an innovative event.

Fast-growing online retailer LuckyVitamin is leveraging consumer interest in health and wellness with an innovative event.

The company held a day of education and fun at Philadelphia’s North Light Community Center for kids ages 3 to 12. Approximately 80 staffers from LuckyVitamin visited North Light and presented more than 65 children with a goody bag, including a specially-designed cookbook featuring healthy, kid-friendly recipes developed in-house, as well as those from its partner brands: Simple Mills, Navitas Organics, Enjoy Life, and SunButter.

“Here at LuckyVitamin, we understand the importance of giving back,” said Sam Wolf, the company’s Founder and Chief Wellness Spreader. “The LuckyKids program is one of the vital ways we fulfill our mission to spread the wellness. We are so proud to support the local community through events like this one that promotes physical health and well-being.”

Other retailers have donated their time and money to health and wellness charities, such as Publix, who recently donated $5 million to more than 240 nonprofit organizations, including Feeding America member food banks, focused on alleviating hunger across Publix’s operating area. The donation will provide funding to assist these nonprofit organizations in the nourishment of children, seniors and families in need.

“Any opportunity we have to support the daily wellness needs of children through education, nutrition and fitness is a win for us,” added Vicki Wolf, who helps lead the LuckyKids initiative at LuckyVitamin. “It was such a joy to see the smiles on the kids’ faces today. We hope they had as much fun as we did.”

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