Macy's CTO is heading to Williams Sonoma

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Macy's CTO is heading to Williams Sonoma

By Gina Acosta - 02/06/2018

Williams-Sonoma has hired an innovator with experience at Macy's and Walmart to help accelerate customer satisfaction initiatives.

Yasir Anwar has joined the company as Chief Technology Officer, reporting to Laura Alber, the company’s President and Chief Executive Officer. The company says Anwar will lead all technology aspects of the company’s digital experience, retail stores, and supply chain, and will oversee the company’s Outward, Inc. subsidiary.

“We are thrilled to welcome Yasir to our executive team,” said Alber. “At Williams-Sonoma, Inc., technology is at the center of our vision to enhance people’s lives at home. With his strong engineering and digital background, Yasir will accelerate our initiatives to improve customer satisfaction in all channels and drive supply chain efficiencies. His deep understanding of e-commerce combined with his innovative and collaborative spirit are ideal for leading our technology strategies and teams.”

During his career, Anwar has led various organizations through major transformations—building platforms and capabilities, and re-engineering large and legacy systems, through a culture focused on customer experience, innovation, experimentation, and agility.

Anwar most recently served as Chief Technology Officer at Macy’s, where he had also held various leadership roles in digital technology and engineering. Prior to joining Macy’s, he served as the head of platform engineering at Walmartlabs. Previously, Anwar was the head of engineering for and led architecture for


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