Macy's looks to attract more loyal shoppers

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Macy's looks to attract more loyal shoppers

By Gina Acosta - 05/09/2018
The retailer is expanding its Star Rewards program to allow all customers to receive benefits including Star Money Days, perks, offers and a birthday surprise.

Macy's is making it easier for all of its shoppers to earn rewards.

The retailer is expanding its Star Rewards program to allow all customers to receive benefits including Star Money Days, perks, offers and a birthday surprise. Those rewards were previously reserved for Macy’s cardholders.

“Macy’s is thrilled to be launching our next phase of Star Rewards, which allows all customers to participate in our loyalty program,” said Rich Lennox, Macy’s chief marketing officer. “Since the relaunch of Star Rewards last fall, our customers have responded with tremendous enthusiasm for enhanced benefits and rewards they received as part of the program. With the addition of the Bronze level, we’ve made earning rewards simple for everyone, no matter how you pay.”

In addition to Bronze benefits, Macy’s cardholders will receive:

  • Silver – Customers who spend up to $499 annually at Macy’s with their Macy’s credit card will receive 25 percent off any day they choose with Star Pass coupons
  • Gold – With $500 to $1,199  annual spend at Macy’s on a Macy’s credit card, customers will receive 25 percent off any day they choose with Star Pass coupons and free shipping on all Macy’s purchases when they use a Macy’s credit card
  • Platinum – With $1,200 or more annual spend at Macy’s on a Macy’s credit card, customers will receive 25 percent off any day they choose with Star Pass coupons, free shipping on all Macy’s purchases, and five percent back in rewards on every Macy’s merchandise purchase in-store and online with no merchandise exclusions when they use a Macy’s credit card.

Macy’s Star Rewards makes it simple for customers to earn rewards, whether with a Macy’s credit card or another form of payment.

Based on annual spend with a Macy’s credit card at Macy’s, Macy’s cardholders are automatically enrolled in Star Rewards at one of three levels: Silver, Gold or Platinum. Rewards are tiered by level, with top tier Platinum members receiving free every day shipping and rewards on every merchandise purchase when they use their Macy’s credit card online or in-store.

Macy’s cardholders will be automatically upgraded when their annual spend at Macy’s reaches the next level. Customers without a Macy’s card can enroll in the new Bronze level – in-store, online or through the Macy’s app – and enjoy benefits including Star Money Days, where customers can earn bonus points toward Star Money that can be used with no merchandise exclusions, Perks & Offers for extra savings offers at checkout and a birthday surprise.

Macy's has more than 650 locations in 44 states.

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