Madewell, thredUP Test Resale in NYC Pop-Up

Madewell and online thrift store thredUP have debuted a pop-up shop in New York with used Madewell brand clothing.
Madewell storefront

The pop-up comes after Madewell and thredUP announced a  resale initiative in July, with Madewell Forever as the brand’s resale platform. The products, which include used jackets, dresses, T-shirts and other clothing, range in price from $10 to $40. The store is open now through Oct. 31.

Executive Summary

Resale, or recommerce, has ramped up over the past few years as consumers seek more environmentally friendly fashion options and desire deals from their favorite brands. More retailers and brands––from lululemon to Nike–– have jumped on the resale bandwagon, launching their own marketplaces and platforms. Furniture giant IKEA has also tapped into resale with a pilot in Pennsylvania, where consumers can bring in gently used IKEA furniture that can be purchased by other consumers.

The pop-up is staged inside a Madewell men’s shop, steps from the women’s shop, and also features other emerging retail trends. Consumers can scan QR codes to learn more about fashion waste and how to lengthen the lives of their clothing, according to The Wall Street Journal, which first reported on the pop-up.

ThredUP has seen huge growth over the past few years as more consumers are eager to contribute to the circular economy, and the company recently purchased Remix, an online secondhand marketplace based in the U.K., for $28.5 million

Exec summary

The resale market is expected to continue growing, reaching $77 billion by 2025. More retailers are likely to jump into the mix over the coming years to both improve their sustainability goals and cash in on the consumer trend. The pop-up shop may attract new customers to resale as well as Madewell’s loyal customers who already love the brand and want a great deal.