When Bob Graham, vice president of IT at Concord, Calif.-based beverage retailer BevMo!, walks into another company's headquarters and sees a large data center, he thinks about his own company, and its very different approach to IT.
"What is our job? To sell beverages," he says.
CPG retailers who want to expand the number of their stores face the same choice that many supermarkets present to shoppers every day:
Build it from scratch or buy it ready-made?
When it comes to establishing new outlets, the two basic options for most CPG retailers are: organic growth, wher