Economic challenges have left CPG companies clamoring for consumers' attention – and paying more to do so. Since 1980, the average percent of revenue devoted to trade spending has gone from 5 percent to 18 percent, reports Durham, N.C.-based Clarkston Consulting.
The market for mergers and acquisitions might be heating up, but exclusive research from Retail Leader indicates fewer than half of companies expect to buy or sell a business unit in 2013.
About four out of 10 survey respondents indicated their companies had completed an acquisition in the past 12
director of consumer products, Clarkston Consulting
"TPO touches many areas of the supplier/retailer relationship. You must have a clear business strategy aimed at achieving savings or becoming more effective with mixing promotional elements.
Despite signs of an economic recovery, shoppers remain cautious and frugal, relying heavily on value to decide which channels to shop, according to SymphonyIRI's "2012 CPG Year in Review: Finding the New Normal."
Do your employees trust you? The brutal truth is probably not. It may not be fair, and you may not want to hear it, but chances are that previous leaders have poisoned the ground on which you're trying to grow a successful business.
Recently, I attended a focus group where eight shoppers were offering candid advice and ideas about how to create the perfect supermarket.
Four men and four women of varying backgrounds, education, professions, etc., were present, and all were very enthusiastic and engaged in the process.
It's no secret that the way trading partners choose to work together can be the difference between success and failure.
As the economy remains unpredictable, consumer behavior remains conservative. Shoppers are savvier, have more channels to shop and more products to choose from.
In their desire to be efficient, companies that keep doing more for less might come to the straw that breaks the camel's back.
While Hostess Brands' products are expected to live on under new ownership, they serve as a reminder of how fragile relations with labor can put a company at risk, particul
Shoppers can kill time many ways while waiting for their number at the deli counter or hot food bar: They can cruise the cleaning aisle, scope out deals on boneless chicken breasts or, in increasing numbers of stores, visit an in-store clinic for a quick cholesterol check.
Over the past decade, the