Maurices’ Evsie brand targets tweens with store design, kidfluencers and adaptive options
What it means: Size inclusivity at retail is important to all categories, but until now, its presence in children’s wear was limited. Fostering retail environments and products that celebrate all sizes and provide on-trend and comfortable options for tweens and teens is a clear-cut opportunity across the entire retail industry. Breaking size barriers with consumers across generations also provides the opportunity to build loyalty. Read on for more insights, details, and what's next!)
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