After more than 50 years, Procter & Gamble's Oil of Olay brand needed a little freshening up.
Today, with 29-year-old country singer Carrie Underwood as its brand ambassador and a marketing strategy aimed at debunking common beauty myths, Olay is a multi-billion dollar powerhouse in the h
Garnering Facebook fans is no guarantee of incremental sales, but ignoring the burgeoning power of social media is a sure way to give your digital-marketing-savvy competitors an edge.
With 70 percent of U.S.
Retailers aimed to ease consumers' budgetary woes as they stocked new entrees inspired by restaurant-style meals and new cosmetics and personal care products that offered improved performance without the cost of professional salons.
These are just a few of the findings highlighted in SymphonyIRI
Since the 1930s, supermarkets have been catering to shoppers' desire to purchase diverse consumer packaged goods in one location. But the emergence of Walmart as a grocery retail powerhouse in recent years has changed the dynamics of the industry.
U.K.-based Tesco Plc, the world's third-largest grocer after Walmart and France's Carrefour, landed in the United States with a bang in late 2007, launching its much-anticipated Fresh & Easy Neighborhood Market stores in California, Arizona and Nevada.
To most consumers, loyalty programs mean one thing: discounts. But savvy retailers know the personal data the programs provide can be golden. Still, mining that data and producing gains from it is no easy feat.
Benefits and wages are two factors often linked to employee satisfaction and retention. Economic pressures have curtailed many retailers' ability to give sizeable wage increases, but none are forecasting wage cuts, according to a recent survey conducted by Retail Leader.
Photography by Dean Tanner, Primary Image Ltd.
When all was said and done, some Hy-Vee shoppers still wanted to buy lean, finely textured beef despite the backlash over it, which had spurred the retailer to pull the product from its shelves earlier this year.
So Hy-Vee reversed course, restocking t
With price pressures greater today than they ever have been in the grocery industry, retailer-manufacturer collaborations often fall short of expectations as each side focuses on its individual business strategy.
To increase revenue, retailers are placing increased emphasis on consumer experi