Trade promotions are like families: You can't do without them, but sometimes you don't know what to do with them.
Formulating and scheduling trade promotions for maximum impact is one of the toughest challenges in retailing.
Every retailer knows that if a product is not there, the consumer can't buy it, which makes reducing out-of-stocks and improving on-shelf availability a business imperative for retailers, wholesalers and manufacturers.
The Safe Quality Food Institute (SQF) continues to strive to be the leaders in food safety along the supply chain. Recent changes to our program include a mandatory, unannounced audit protocol, the addition of a broker module and clarification to code elements and terms used in the SQF Code.
We wish it was as easy when introducing a new product in the retail industry. Even the best of products, based on the traditional attribute of quality, generally stand only a 25 percent chance of succeeding.