McCormick takes brand building literally

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McCormick takes brand building literally

By Mike Troy - 10/03/2018
McKormick's new headquarters unifies a workforce of 1,000 people who previously worked in four separate buildings.

McCormick & Company, the $4.8 billion global leader in spices and flavorings, grew sales and profits at a double digit rate through the first three quarters of the year and even better things could be in store. That's because the company, in early October, moved into its new corporate headquarters near Baltimore, which offers a number a benefits to the company.

For starters, the new building in Hunt Valley, Md. brings together 1,000 employees who were previously located across four different office buildings. They now work together in one modern building seeking LEED Gold certification that contains interesting design features and a state-of-the-art product innovation lab and test kitchen for product development and flavor innovation.

A gleaming new test kitchen gives McCormick the opportunity to experiment with flavors.

"Our move to one global headquarters is a transformative step for McCormick – it exemplifies our continued commitment to the Baltimore region and the future of our truly global company," said McCormick Chairman, President and Chief Executive Officer Lawrence Kurzius said. "Our new location fosters greater collaboration and innovation, while also enhancing McCormick's sustainability, improving employee health and wellness and bringing our passion for flavor to life. We are thrilled to be in this new space and I look forward to the great work we'll do here together."

The building is designed to be LEED Gold certified and reflects McCormick's commitment to sustainability and incorporates locally-sourced, reclaimed wood and an indoor green roof with native Maryland plantings. All furniture in the building is non-toxic, chemical-free, and largely comprised of recycled material, according to the company. McCormick also seeks to promote composting throughout the building by only providing compostable serve ware to employees and implementing an advanced waste management system.

The structure is also designed to maximize employee flexibility and incorporates features that are becoming more common as employers look to appeal to younger workers. For example, the building features open floor plans with a wide variety of workspaces, huddle rooms, think tanks and collaboration spaces that provide employees with the ability to choose the environment that best suits their needs and preferences. There is an employee café where McCormick showcases its brands and culinary innovations as well as a coffee bar and pantries on each level of the building.

The building was developed and renovated by Greenfield Partners, LLC with exterior design by Studios Architecture; Gilbane was the general contractor for the project; CBRE provided engineering and architectural support; interiors were designed by IA Interior Architects, TB&C assisted with branding. McCormick is leasing the building from Greenfield.