Meijer accepts SNAP benefits for soon-to-expire food
Meijer in the release said its participation in the Flashfood program has diverted around 5.6 million pounds of food from entering landfills. Customers can purchase food items ranging from meat to baked goods that are nearing their sell-by date. The products are discounted by as much as 50%, the release said. Flashfood has partnered with numerous grocery chains, including Giant, Hy-Vee and Giant Eagle.
The move comes as more grocers and other essential retailers move to target lower-income consumers in the face of ongoing economic hardships. As Retail Leader Pro recently reported, remaining pandemic-era benefits have expired, leaving recipients with even fewer dollars to spend across essential retail channels.
“Despite the perceived economic headwinds, particularly for those in lower-income households, retailers are investing in solutions to make shopping more efficient for SNAP recipients,” said Retail Leader Pro Chief Analyst Elizabeth Lafontaine. “Retailers can and must provide value through other avenues, especially to those most vulnerable.”
Wegmans in February started accepting SNAP EBT benefits for online grocery purchases, Retail Leader previously reported. Also last month, The Hub on the Hill, a New York state non-profit grocey hub, started accepting digital Double Up benefits, which double the number of SNAP EBT benefits awarded on fresh produce purchases.
As U.S. consumers continue to feel like the nation is headed toward an economic recession, essential retailers who focus on bringing value to consumers will win, according to Lafontaine.
“Value has always been a staple across most retailers, but particularly those in dollar, mass and essential sectors of retail,” she said. “Whether focused on everyday low prices, coupons or discounts, lower prices and higher perceived value are an important tactic to get customers in the door.”