Meijer rebrands to eliminate hunger

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Meijer rebrands to eliminate hunger

By Louisa Hallett - 09/06/2018
Meijer is rebranding its Simply Give hunger relief initiative to increase awareness of the program.

Meijer is rebranding its Simply Give hunger relief initiative to increase awareness of the program.

The company announced that its Simply Give campaign is underway this fall and it features a new look that incorporates individuals involved with its food pantry partners. The Grand Rapids, Mich.-based retailer rebranded its signature hunger relief program to align more closely with individuals impacted by Simply Give, including volunteers, community members and food pantry clients.

"Thanks to the continued support and generosity of our customers, team members and food pantry partners, we've been feeding our hungry neighbors for nearly 10 years," said Cathy Cooper, Senior Director of Community Partnerships and Giving for Meijer. "We believe that making these changes and featuring people in the community who are making a difference through Simply Give, will bring more awareness to the program and our food pantry partners."

Meijer began its Simply Give program in November 2008 to help stock the shelves of local food pantries throughout the Midwest. Since then, nearly $41 million has been generated for those food pantries. And, more importantly, those meals stay local, Cooper said.

Meijer is not the first grocer to take a stand against hunger. Weis Market also announced its plan to eliminate hunger in August, making it the company’s 11th year in a row entering the fight for hunger relief. The company’s Fight Hunger Program will run throughout Hunger Action Month in September. The program provides food and monetary donations to more than 150 local food banks and emergency food providers across seven states in Weis Markets’ 204-store service area. Since the program’s inception in 2008, the program has raised more than $2 million for hunger relief organizations.

The program runs three times a year when food pantries need it the most: spring, fall and holiday. During each campaign, customers are encouraged to purchase a $10 Simply Give donation card that is then converted into Meijer Food-Only Gift Card and donated directly to the local food pantry selected by the store for that campaign.