Meijer Unveils New Grocery Store Concept
Meijer has introduced a new brick-and-mortar store concept dubbed Meijer Grocery that provides a simplified shopping experience through more convenience and easier access to fresher foods.
The first two Meijer Grocery stores will open in early 2023 in neighborhoods within southeast Michigan's Orion Township and Macomb Township, according to a news release. The new concept is the retailer's latest in-store innovation since first introducing the neighborhood market small format concept in August 2018 with the opening of Bridge Street Market on Grand Rapids' west side.
"Our customers know they can count on us for the freshest foods and best value, which has always been at the core of what we do at Meijer," Meijer President & CEO Rick Keyes said in the release. "Meijer Grocery will now provide that same combination of freshness and value in a food-focused format."
Meijer Grocery stores will range in size from 75,000 square feet to 90,000 square feet, and will include multiple departments in what Meijer calls a “condensed” and “quick-to-navigate” footprint, including a meat and seafood counter, a bakery with in-store cake decorators, a full-service deli and, perhaps most notably, fresh produce. Meijer partners with over 250 local farmers to offer fresh produce at its stores, and Meijer Grocery will feature a larger fresh assortment than other area stores.
Meijer Grocery will also offer the same convenient ways to shop and save as a Meijer supercenter, including mPerks, Shop and Scan via the retailer’s mobile app and Meijer Home Delivery and Pickup services. In addition to their smaller footprint, Meijer Grocery stores were designed with convenience in mind, including full-size aisles and a parking lot wrapped around a singular corner entrance to maximize the number of parking spaces near the door.
As of Aug. 31, the two forthcoming stores in Michigan stores are still under construction. The structures are enclosed and protected as the retailer starts working on electrical, heating and cooling, and other in-store elements.
"This new concept store will not only provide our customers with everything they need on their weekly shopping trip, but also a quick and easy solution for when they realize they left the key ingredient off their list while cooking dinner," said Don Sanderson, group vice president of foods at Meijer, said in the release.