Digital platform Mercato, which facilitates online ordering and delivery for independent markets and specialty stores, has formed a partnership with the famous Ferry Building, located on San Francisco's Embarcadero and home to various independently owned and operated food businesses.
Shoppers are now able to order items from more than a dozen popular Ferry Building merchants for delivery throughout San Francisco, Treasure Island and select South Bay cities. Participating businesses include Cowgirl Creamery, Daily Driver, Hog Island Oyster Co., Humphry Slocombe, Imperial Tea Court and Recchiuti Confections, with 11 more shops slated to join the platform in December.
“We are excited to add simple and convenient online ordering through Mercato to support our merchants while providing locals with another way to enjoy their favorite Ferry Building treats in the comfort of their homes,” said Ferry Building General Manager Jane Connors. “Mercato’s dedication to independent operators makes it a perfect match for our mix of locally beloved specialty shops.”
The Ferry Building Marketplace has operated within the 122-year-old landmark since 2003. Recognized as one of the finest public food markets in the world, it features many of the region’s best food, coffee, beer and wine purveyors.
“It’s a thrill to be working with the Ferry Building and to learn about all the fantastic shops and varied offerings that can be found there,” said Bobby Brannigan, founder and CEO of San Diego-based Mercato. “Having grown up working in my father’s small Italian grocery in Brooklyn, I feel an instant connection to these store owners. They are dedicated to producing and procuring exceptional foods, and Mercato is dedicated to getting those foods to consumers who either can’t visit the Marketplace themselves or are looking for the ease of online ordering and delivery.”
Mercato has added more than 400 specialty food stores, grocery stores and market halls to its platform this year.
The Ferry Building and those of its merchants that designated as essential businesses have remained open throughout the pandemic to serve the community. Introducing Mercato is the latest step the building has taken to support its tenants and provide safe options for Bay Area residents to continue enjoying its merchants’ offerings. This past June, the Ferry Building opened one of San Francisco’s largest outdoor dining venues, with more than 70 socially distanced tables and dedicated janitorial staff.
Attracting about 8 million visitors annually, the Ferry Building offers on its first floor almost 50 restaurants, cafés and retail shops offering a range of foods, beverages, groceries, goods and wares, and sweet treats. The Ferry Plaza Farmers Market, operated by the Center for Urban Education about Sustainable Agriculture (CUESA), is held at the building three times a week.