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04/27/2022

Meta Gets into Retail

Meta, formerly known as Facebook, is opening its first-ever physical retail space on May 9.
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Meta store

The store, located on Meta’s campus in Burlingame, California, will offer a hands-on shopping experience showcasing Meta’s hardware products. The store will allow shoppers to touch and feel its products, which include Portal, Meta’s smart video technology; Ray-Ban x Meta smart glasses; and Oculus Quest 2 virtual reality metaverse headsets. Shoppers can make video calls with retail associates via Portal, learn how to capture and share memories using Ray-Ban Stories and experience an immersive demonstration of Quest 2.

“Once people experience the technology, they can gain a better appreciation for it. If we did our job right, people should leave and tell their friends, ‘You’ve got to go check out the Meta Store,’” Martin Gilliard, head of Meta Store, said in a blog post announcing the store.

The 1,550-square-foot store offers a relatively small footprint for an in-store experience. Meta noted it was important to launch the retail space near its Reality Labs HQ, where the company is helping build the metaverse.

“Having the store here in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development,” Gilliard said. “What we learn here will help define our future retail strategy.”

Meta aims to show what its current products can do while also offering a glimpse of what’s to come in the future as the metaverse continues to develop and evolve. Shoppers can purchase Quest 2, Quest 2 accessories and Portal devices at the store. Shoppers who want to purchase Ray-Ban Stories will be directed to order them directly from the Ray-Ban website.