Mexican meals in the mail
The new kits contain pre-measured, pre-cut and pre-washed ingredients for meals made in 30 minutes or less that can be added to customers' Peapod carts along with all other grocery and pantry essentials. The Frontera kits join Peapod's rapidly growing lineup of popular kits; in fact, sales for Peapod kits have increased 250% in the last year according to the company.
Currently available in Peapod's Chicago market and rolling out to others this summer, the prepared recipes include Grouper with Tomatillo-Avocado Sauce, Ancient Grain Chorizo Cazuela, and Sweet + Savory Pork Tacos. Offered at family-friendly prices (many are less than $5 per serving), with no subscription required, and available in 4-6 serving size options, the Frontera meal kits take the stress and guesswork out of dinnertime for busy families.
"Peapod prides itself at providing real solutions for its customers, from the convenience of reliable grocery delivery to creating stress-free one pot meals," said Tony Stallone, Vice President of Merchandising for Peapod. "Working with partners like Conagra is really helping us fill a need with busy consumers, and we're seeing that firsthand in our sales data. Not only are kits tremendously popular with some of our most loyal shoppers, but they also seem to be attracting new fans."
While over a third of Americans reported that they plan to cook dinner at home even more in 2017, they still struggle with knowing what to make; 51% of Americans would prepare dinner at home more often if they had new ideas and that need is even greater for Millennials who need the most inspiration at 63%.
"The Frontera brand is a staple for any home that loves contemporary and bold Mexican recipes. By partnering with Peapod on these meal kits, we're helping consumers prepare a homemade meal with fresh ingredients that can be made in a matter of minutes, yet still delivers an authentic Mexican experience," said Dale Clemiss, SVP Gourmet Food Group at Conagra Brands.
In addition to meal kits, Peapod's full grocery store selection also includes a wide variety of ready to heat, eat and cook items, including pre-cut veggies and up and coming fresh innovations like zucchini noodles and cauliflower rice. Peapod also offers freshly prepared meat and veggie kabobs as well as household favorites like rotisserie chickens that make it that much easier to stick to meal planning resolutions without sacrificing taste or quality. In Chicago, cocktail kits like the Margarita Kit from partner Beam Suntory have had shoppers saying "cheers" as well.