ProTip: Retailers have been trying to understand the millennial generation and their shopping habits for the better part of a decade and, for many years, were focused on how to approach this generation. With such a complex generation, what can retailers and brands do to attract and retain them as customers? Focusing on both convenience and value is key, especially for essential shopping trips like drug and grocery. Millennials are still somewhat value driven, but also want options like curbside pickup, fast delivery and automation to make shopping easier and to fit their lifestyle. (Click here to jump to the full RL Pro Analyst Take below.)
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