Last year, Misfits tripled its farmer and supplier relationships to “rescue food,” as well as a 5x growth in active customers. The e-grocer shipped more than 77 million pounds of food to 400,000 customers in 2020. The rapid growth has continued into 2021, as well, with the company already surpassing what it shipped in 2020 during the first four months of 2021.
"In 2020, Misfits Market found itself in the middle of a global sea change – the food supply chain experienced a once-in-a-100-year disruption, with major institutions and households changing the way they source and consume food," Abhi Ramesh, founder and CEO of Misfits Market, said in a press release. "With this capital infusion, we plan to complete our expansion to the west coast, and continue to expand the selection of organic produce and high-quality, sustainably-sourced proteins and pantry items, getting us one step closer to our mission of making sustainable and affordable food accessible to every community across America."
See the full story at Progressive Grocer.