Mondelēz Continues Soccer Support through #PassTheLoveBack Campaign

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Mondelēz Continues Soccer Support through #PassTheLoveBack Campaign

04/25/2016

Now in its third year, the campaign will leverage U.S. Women’s National Team forward Alex Morgan and some of the most popular players and organizations in the sport, with a strong focus on rallying support for the local teams and communities who play and cheer the games across the country. Through May 31, communities are encouraged to recruit people to visit www.PasstheLove.com to support their local soccer teams in earning up to $1,000 for custom shirts or team donations. The integrated campaign will be supported by thousands of custom #PassTheLoveBack multipack snack packs including several brands of Mondelēz snacks, as well as retail displays, shopper marketing programs, breakthrough real-time social content, interactive consumer events and public relations.

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