Movers & Shakers: Sheetz, Fabric Appoint Execs

Welcome to Movers & Shakers, a roundup of the latest executive movements across the retail industry.

Sheetz Names Appoints New CEO and President


Convenience store chain Sheetz has appointed Travis Sheetz as president and CEO, effective January 2022. He currently serves as company president and COO. 

Sheetz operates more than 630 convenience stores in Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.

Joe Sheetz, current CEO and brother to Travis Sheetz, will move into the role of executive vice chairman. In this role, Joe will support the petroleum carrier for Sheetz, CLI Transport. He will also support the board of directors and finance and legal departments.

Travis, who is the nephew of founder Bob Sheetz, served as a real estate site selector, director in the marketing department, vice president of operations and executive vice president of operations before becoming COO and president in 2018. 


Fabric Adds New Role to Executive Team


Headless commerce platform fabric has added Prakash Muppirala as the company's first-ever executive vice president of platform solutions and customer success.

Muppirala comes to fabric after five years at RH, where he served as chief technology officer and president of digital innovation. In his new role at fabric, Muppirala will own the customer experience end-to-end and will report to Umer Sadiq, fabric’s CTO. 

Fabric has added Muppirala to its team as the company is in growth mode. Fabric raised more than $153 million since emerging from stealth mode in November 2019 and has since made a number of executive hires from companies such as Amazon, Google, HPE and Twilio. The company also recently unveiled fabric Marketplace, an end-to-end, dropshipping-based solution that automates the creation and operation of curated digital marketplaces for brands and merchants.