Natural Grocers bets the farm on new campaign

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Natural Grocers bets the farm on new campaign

03/14/2017

The new Here vs. Here campaign features a series of video, billboard and print ads showcasing the stark contrast between conventional farming and those of organic and natural food producers. The goal of the campaign is to reach those consumers who might be on the fence about selecting higher quality foods by allowing them to witness the differences side by side and truly understand what they're choosing when they shop for groceries. 

"We support Natural Grocers for its commitment to putting meat and dairy on its shelves that adheres to what the consumer believes they are getting when they purchase meat and dairy – animals on good healthy pastures exhibiting natural behaviors, eating the diet they were designed to thrive on," said Carrie Balkcom, Executive Director at the American Grassfed Association.

Natural Grocers has been aggressively expanding as it looks to differentiate itself in the increasingly crowded natural foods retailer space. The company has also been employing initiatives, such as the new Here vs. Here campaign, to increase traffic and profitability. In addition, the retailer's {N}power program, a digital coupon and rewards initiative, has been aggressively marketed at checkout.

Natural Grocers' quality standards include:

  • 100% USDA Certified Organic produce
  • No artificial colors, flavors, sweeteners, or preservatives and no hydrogenated or partially hydrogenated oils.
  • Strict meat standards – raised without antibiotics, growth promoters or feed containing animal by-products
  • 100% Pasture-Based Dairy Standard – dairy products that come exclusively from confinement-free dairies
  • 100% Free Range Egg Standard – eggs from hens that are not only cage-free, but are provided with sufficient space to move – both indoors and outdoors – and exhibit their natural behaviors

Natural Grocers now has over 3,000 employees and operates 134 stores in 19 states.