Natural Grocers’ launched its private label in 2016, and it now includes more than 800 products,. The grocery chain, which focuses on health foods and organic options, was founded in Colorado and opened its first store in 1958. It now has approximately 166 stores across 21 states, according to the company.
Natural Grocers isn’t alone in expanding its private-label offerings. Private-label products and grocers’ owned brands have become increasingly popular among consumers looking for value. Dollar Tree, which like other retailers in the dollar channel, has become popular as a low-cost grocery option, earlier this year signaled that it would introduce hundreds of new private-label products this year, Retail Leader reported.
Store brand sales hit an annual sales record of $228.6 billion in 2022, according to a report from the Private Label Manufacturers Association (PLMA). That’s an overall increase of 11.3% from sales in 2021. That growth was nearly double the growth seen by national brands, which grew by 6.1% last year, PLMA reported.