“Both Vegas and Dubai are family-friendly tourist destinations,” said Tom Taicher, the CEO and founder of Nectar Bath Treats, in the release. “Nectar Bath Treats is the perfect fit for families and travelers looking for a one-of-a-kind experience."
In addition to the new stores in the UAE, the retailer also is launchinga global brick-and-mortar expansion with plans for stores in London, New York and Tokyo, according to the release. At its physical stores, customers can create personalized perfumes at its demo sink and customizable fragrance bar. Shoppers can also create their own rollerball or oil and can customize the scent of the retailer’s personal care products, including shampoo, conditioner, shower gel and lotion, the retailer said.