Neiman Marcus has partnered with French luxury fashion brand Balmain to create an exclusive pop-up experience spotlighting the luxury brand's limited-edition unisex collection collaboration with Mattel’s Barbie.
Running from Jan. 13-30, the pop-up store is located in Neiman Marcus’ NorthPark location in Dallas, Texas. The experience aims to mimic the glass pavilion of the iconic Grand Palais in Paris, according to a recent media release from Neiman Marcus, allowing shoppers to sit on Parisian-like park benches and interact with the limited-edition collection in a pedestrian garden that resemble Tuileries.
The pop-up experience will span activations including a live DJ set, a custom cotton candy machine and photo opportunities in a life-sized Barbie doll box. The exclusive experience is also a nod to Neiman Marcus' 10-year relationship with Balmain and extensive product assortment.
"We have heard from many of our customers that they want to have fun with fashion again. The special partnership between Balmain and Barbie does that and more," said Lana Todorovich, president and chief merchandising officer for Neiman Marcus, in the release. "As Neiman Marcus continues to innovate the ways in which we engage with our customers, we are thrilled to partner on an exclusive pop-up experience that celebrates the excitement of playing dress up and brings a modern multi-cultural take on the Barbie brand to our Dallas NorthPark location."
In creating the collection and pop-up, creative director Olivier Rousteing and his Balmain design team drew inspiration from Barbie's familiar bright iconography, using the bold graphic on badges, tees, hoodies and accessories like Balmain's signature bags and Barbie packaging.
"I love how the inspiration truly flowed both ways for this special Balmain-Barbie partnership,” said Rousteing in the release. “And this limited-edition collection also gives fresh and unexpected spins to several of Balmain's most celebrated signatures, including the mariniereand the house's 50-year-old Labyrinth pattern. The one-of-a-kind Dallas pop-up at Neiman Marcus builds upon that spirit, cleverly weaving two distinct visions together. With its blend of the iconic touches that you'd find on my hometown's finest avenues and a very pop twist on the familiar codes of Balmain boutiques, we know that this is definitely the Paris where Barbie would be hanging out."
The collection is available online at NeimanMarcus.com and in select Neiman Marcus stores, with prices ranging from $295 to $42,494.